Data Cloud
▾
3
PR
Home
Profile Explorer
Segments
Calculated Insights
Data Streams
Identity Resolutions
Activations
More ▾
Profile Explorer
›
Individuals
›
Priya Raghavan
+ Follow
Edit
Activate Segment
PR
Priya Raghavan
★ Platinum VIP
📍 Chennai, Tamil Nadu
🎂 34 yrs
🗣 Tamil · English
👤 Customer since Mar 2021
UNIFIED ID:
VK-IND-0049217
Lifetime Value
₹2.84L
▲ Top 6% of customers
🛍️
Total Orders
11
across 3 channels
🗓️
Last Purchase
12 days
Microwave · Online
📦
Preferred Category
Lg. Appliances
Refrigerators · TVs
🛡️
AMC Status
Expires 38d
Renewal-eligible
📈
Engagement Score
82 / 100
Highly active
🎯
Active Segments & Insights
DATA CLOUD
VIP — High CLV (Top 6%)
AMC Expiring in 60 Days
Large-Appliance Affinity
Active — Engaged 30d
Festive — Pongal · Tamil Nadu
Cross-sell Eligible: Refrigerator
Email + WhatsApp Responsive
EMI Eligible
RFM SCORE
5·4·5
CHURN RISK
Low
NEXT-PURCHASE
High
🧾
Purchase History
11 ORDERS · ₹2.84L
📺
Samsung 55" 4K Smart TV
In-store · T. Nagar · with AMC
₹68,990
Mar 2024
🌀
LG 1.5T Inverter AC
Online · EMI 6 months
₹42,499
Apr 2025
🔥
IFB 30L Convection Microwave
Online · viveks.com
₹14,750
May 2026
⚡
Unified Engagement Timeline
LIVE
🔍
Browsed refrigerators
Today, 9:14 AM
Viewed 3 double-door models on viveks.com. Intent signal captured → segment updated.
WEB · DATA CLOUD
📧
Opened Festive Offer email
2 days ago
"Pongal Big Days — Up to ₹15,000 off appliances." Clicked through to refrigerators.
EMAIL · SFMC
🧾
Purchased microwave
12 days ago
Order #VK-88241 · entered post-purchase lifecycle journey.
ECOMMERCE
🛠️
Service: AC routine maintenance
38 days ago
Case #SC-4471 resolved · CSAT 9/10 · AMC expiry flagged to Data Cloud.
SERVICE CLOUD
💬
Replied to WhatsApp survey
40 days ago
Rated technician visit 5★. Tagged as Promoter → advocacy journey eligible.
WHATSAPP · SFMC
📡
Channel Preferences & Consent
DPDP COMPLIANT
📧
Email
● Opted in
68% open · 22% click
💬
WhatsApp
● Opted in
Most responsive channel
📱
SMS
● Opted in
Transactional only
🔔
Push (App)
○ Not opted in
App not installed
🕘 Best send time:
Weekday evenings, 7–9 PM IST
· Preferred language:
Tamil
🛟
Service & Warranty Summary
FROM SERVICE CLOUD
✅
AC Annual Maintenance
Case #SC-4471 · CSAT 9/10
Resolved
🛡️
TV Extended Warranty (AMC)
Active · auto-renew offer pending
Expires 38d
🔧
Microwave Installation
Completed on schedule · 5★
Closed
📊
Lifetime Service Health
4 tickets · avg CSAT 8.8 · 0 escalations
Promoter